Paper Cut » event http://cleanpapercut.com/works concept • design • advertising • print Wed, 08 Dec 2010 15:52:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 Event collateral : Driving The Honda’s DNA http://cleanpapercut.com/works/2009/11/event-collateral-driving-the-hondas-dna/ http://cleanpapercut.com/works/2009/11/event-collateral-driving-the-hondas-dna/#comments Wed, 25 Nov 2009 18:29:32 +0000 admin http://cleanpapercut.com/works/?p=124 On November 25th 2009, Ktalyst International Event & PR company helped Honda Malaysia with an experiential test drive event for the media / press at Sepang International Airport. We got the opportunity to work with these guys once again to create the overall event branding design.

]]> http://cleanpapercut.com/works/2009/11/event-collateral-driving-the-hondas-dna/feed/ 0 campaign : Honda The Perfectionist http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/ http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/#comments Fri, 04 Sep 2009 18:55:39 +0000 admin http://cleanpapercut.com/works/?p=91

client : Ktalyst International Sdn Bhd (PR & Event) & Honda Malaysia Sdn Bhd

brief :

Honda Malaysia took the opportunity to convey Accord’s maxim: ‘Ambition has no limits’ to Malaysian audiences through a campaign themed The Perfectionist – Presented Exclusively by Accord.

We had the opportunity to work closely with the team involved and bring together a fine art photography exhibition, which depicted the essence of Accord and its subtle beauty.

The campaign was clearly manifested with three key elements: 6 inspiring messages from some of the best-in-class personas, a fine art photography exhibition and a commemorative handbook. Through these elements, Accord aims to inspire its audience to redefine their ambitions, and strive for excellence in their pursuit towards success; just as how the engineers in Honda strived to deliver the best-in-class 8th Generation Accord to its customers. The exhibition consists of 16 panels, which showcased the works of 4 best-in- class photographers namely Azrul K Abdullah, Darren Chang, Bustamam Mokhtar and Patrick Yap.

timeline : approximately 1 month + (June 2009 – July 2009)

Behind the scenes…

*photo courtesy from Ktalyst International, Darren & YD

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