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brief : company profile design

project date :  December ’09 / January ’10

We did a minimal printing quantity for this project. In pictures below, there were only 10 books printed+gloss lamination and delivered in a day awesomeness!

Product : Company Brochure

Brief : Early 2009, we were called by the client to create a company brochure as a marketing collateral. Like most collaterals, it was in English. Towards the end of 2009, client Pantai Hospitals was heading to Dubai for a roadshow and for the very first time we faced the challenged on replacing the english text with Arabic. None of us, Paper Cut nor the client read and write Arabic. Finally we got a professor at our local university to translate and proofread the text.

However, the translation wasnt the biggest challenged yet. The headache kicked in when we copied the Arabic text onto Illustrator and next thing we knew, the program automatically inserts the text from left to right, while Arabic reads from right to left! Special thanks to event company over at Dubai for giving us a hand and we got everything sorted at the very last minute

client : Ktalyst International Sdn Bhd (PR & Event) & Honda Malaysia Sdn Bhd

brief :

Honda Malaysia took the opportunity to convey Accord’s maxim: ‘Ambition has no limits’ to Malaysian audiences through a campaign themed The Perfectionist – Presented Exclusively by Accord.

We had the opportunity to work closely with the team involved and bring together a fine art photography exhibition, which depicted the essence of Accord and its subtle beauty.

The campaign was clearly manifested with three key elements: 6 inspiring messages from some of the best-in-class personas, a fine art photography exhibition and a commemorative handbook. Through these elements, Accord aims to inspire its audience to redefine their ambitions, and strive for excellence in their pursuit towards success; just as how the engineers in Honda strived to deliver the best-in-class 8th Generation Accord to its customers. The exhibition consists of 16 panels, which showcased the works of 4 best-in- class photographers namely Azrul K Abdullah, Darren Chang, Bustamam Mokhtar and Patrick Yap.

timeline : approximately 1 month + (June 2009 – July 2009)

Behind the scenes…

*photo courtesy from Ktalyst International, Darren & YD

product : dry bird’s nest

brief : 5 X box design for different bird’s nest category;

Spring, Summer, Autumn Winter & a mix of all 4

project date :  July 2009