Paper Cut » styling http://cleanpapercut.com/works concept • design • advertising • print Wed, 08 Dec 2010 15:52:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 campaign : Honda The Perfectionist http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/ http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/#comments Fri, 04 Sep 2009 18:55:39 +0000 admin http://cleanpapercut.com/works/?p=91

client : Ktalyst International Sdn Bhd (PR & Event) & Honda Malaysia Sdn Bhd

brief :

Honda Malaysia took the opportunity to convey Accord’s maxim: ‘Ambition has no limits’ to Malaysian audiences through a campaign themed The Perfectionist – Presented Exclusively by Accord.

We had the opportunity to work closely with the team involved and bring together a fine art photography exhibition, which depicted the essence of Accord and its subtle beauty.

The campaign was clearly manifested with three key elements: 6 inspiring messages from some of the best-in-class personas, a fine art photography exhibition and a commemorative handbook. Through these elements, Accord aims to inspire its audience to redefine their ambitions, and strive for excellence in their pursuit towards success; just as how the engineers in Honda strived to deliver the best-in-class 8th Generation Accord to its customers. The exhibition consists of 16 panels, which showcased the works of 4 best-in- class photographers namely Azrul K Abdullah, Darren Chang, Bustamam Mokhtar and Patrick Yap.

timeline : approximately 1 month + (June 2009 – July 2009)

Behind the scenes…

*photo courtesy from Ktalyst International, Darren & YD

]]> http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/feed/ 0 Window Display : LeSportsac @ Isetan, KLCC http://cleanpapercut.com/works/2009/07/window-display-lesportsac-isetan-klcc/ http://cleanpapercut.com/works/2009/07/window-display-lesportsac-isetan-klcc/#comments Sun, 19 Jul 2009 07:12:21 +0000 admin http://cleanpapercut.com/works/?p=69 Working after hours on a Thursday night from 11.30 till around 2.30am.

The display will be there for the whole week, go check it out while you can.

(its our first time on window display, so, pls be kind :P )

]]> http://cleanpapercut.com/works/2009/07/window-display-lesportsac-isetan-klcc/feed/ 0 Window Display : LeSportsac @ Mid Valley http://cleanpapercut.com/works/2009/07/window-display-lesportsac-mid-valley/ http://cleanpapercut.com/works/2009/07/window-display-lesportsac-mid-valley/#comments Sun, 19 Jul 2009 06:58:43 +0000 admin http://cleanpapercut.com/works/?p=66 for the last week, we have all been extremely busy working day and night. Below is just one of projects we were working on on Friday night – setting up a window display at Mid Valley for LeSportsac. the night before, we were at KLCC setting up for Isetan’s window too.

First time working on visual merchandising. I must say, it was quite indeed an experience. Issues that we didnt even realize or see, came up last minute at midnight where all shops are close. So what do you do? Be creative!

:)

]]> http://cleanpapercut.com/works/2009/07/window-display-lesportsac-mid-valley/feed/ 0 Photography : Recipe Card Project http://cleanpapercut.com/works/2009/04/behind-the-scenes-photography-recipe-card-project/ http://cleanpapercut.com/works/2009/04/behind-the-scenes-photography-recipe-card-project/#comments Mon, 20 Apr 2009 14:38:40 +0000 admin http://cleanpapercut.com/works/?p=31

some behind the scenes shots :) all the preparation and props prepared was no easy task!

client : Sime Darby Plantation

brief :

1) create 21 recipe cards out from 21 bottles of various sauces. (local dishes)

2) to create 3 X mocktail / punch cards

project date start :  March 2009

project date for delivery : April 2009

total days of photoshooting : 3 working days

people involved : chef / stylist, photographer, designers, copywriters

next blog post : the recipe card designs and printing!

]]> http://cleanpapercut.com/works/2009/04/behind-the-scenes-photography-recipe-card-project/feed/ 0 Booklet : LeSportSac http://cleanpapercut.com/works/2008/11/booklet-lesportsac/ http://cleanpapercut.com/works/2008/11/booklet-lesportsac/#comments Wed, 12 Nov 2008 10:28:47 +0000 admin http://cleanpapercut.com/works/?p=17 client : Bluebell Marketing

product : LeSportSac

brief : photoshoot styling + booklet design and layout + printing

project date :  october 2008

]]> http://cleanpapercut.com/works/2008/11/booklet-lesportsac/feed/ 0 Booklet : Amita Pearls http://cleanpapercut.com/works/2008/11/booklet-amita-pearls/ http://cleanpapercut.com/works/2008/11/booklet-amita-pearls/#comments Wed, 12 Nov 2008 09:56:50 +0000 admin http://cleanpapercut.com/works/?p=10

client : Amita Pearls Sdn Bhd

brief : photography styling and direction + layout catalogue booklet

project date :  April 2008

]]> http://cleanpapercut.com/works/2008/11/booklet-amita-pearls/feed/ 0