Paper Cut » photography http://cleanpapercut.com/works concept • design • advertising • print Wed, 08 Dec 2010 15:52:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 campaign : Honda The Perfectionist http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/ http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/#comments Fri, 04 Sep 2009 18:55:39 +0000 admin http://cleanpapercut.com/works/?p=91

client : Ktalyst International Sdn Bhd (PR & Event) & Honda Malaysia Sdn Bhd

brief :

Honda Malaysia took the opportunity to convey Accord’s maxim: ‘Ambition has no limits’ to Malaysian audiences through a campaign themed The Perfectionist – Presented Exclusively by Accord.

We had the opportunity to work closely with the team involved and bring together a fine art photography exhibition, which depicted the essence of Accord and its subtle beauty.

The campaign was clearly manifested with three key elements: 6 inspiring messages from some of the best-in-class personas, a fine art photography exhibition and a commemorative handbook. Through these elements, Accord aims to inspire its audience to redefine their ambitions, and strive for excellence in their pursuit towards success; just as how the engineers in Honda strived to deliver the best-in-class 8th Generation Accord to its customers. The exhibition consists of 16 panels, which showcased the works of 4 best-in- class photographers namely Azrul K Abdullah, Darren Chang, Bustamam Mokhtar and Patrick Yap.

timeline : approximately 1 month + (June 2009 – July 2009)

Behind the scenes…

*photo courtesy from Ktalyst International, Darren & YD

]]> http://cleanpapercut.com/works/2009/09/campaign-honda-the-perfectionist/feed/ 0 Experience Laos http://cleanpapercut.com/works/2009/06/experience-laos/ http://cleanpapercut.com/works/2009/06/experience-laos/#comments Thu, 18 Jun 2009 13:37:09 +0000 admin http://cleanpapercut.com/works/?p=61 Juan just returned from her 6 day well-deserved break! Check it out!

]]> http://cleanpapercut.com/works/2009/06/experience-laos/feed/ 0 Recipe Cards : Sime Darby Foods & Marketing http://cleanpapercut.com/works/2009/05/recipe-cards/ http://cleanpapercut.com/works/2009/05/recipe-cards/#comments Wed, 13 May 2009 03:09:09 +0000 admin http://cleanpapercut.com/works/?p=48 client : Sime Darby Plantation / Foods & Marketing

brief :

To create 18 variety recipe cards; task involves photography, food styling, design & layout, copywriting (grammar & spelling checks) & printing.

Printing : printed on heavy stock card with gloss lamination both sides. Finishing : round corners.

project date start :  March 2009

project date for delivery : April 2009

total days of photoshooting : 3 working days (both recipe & juice)

]]> http://cleanpapercut.com/works/2009/05/recipe-cards/feed/ 0 Juice Mocktail Cards http://cleanpapercut.com/works/2009/05/juice-mocktail-cards/ http://cleanpapercut.com/works/2009/05/juice-mocktail-cards/#comments Tue, 12 May 2009 09:15:07 +0000 admin http://cleanpapercut.com/works/?p=45 client : Sime Darby Plantation / Foods & Marketing

brief :

To create 3 X mocktail / punch cards; task involves photography, food styling, design & layout, copywriting (grammar & spelling checks) & printing.

Printing : printed on heavy stock card with gloss lamination both sides. Finishing : round corners.

project date start :  March 2009

project date for delivery : April 2009

total days of photoshooting : 3 working days (both recipe & juice)

]]> http://cleanpapercut.com/works/2009/05/juice-mocktail-cards/feed/ 0 Photography : Recipe Card Project http://cleanpapercut.com/works/2009/04/behind-the-scenes-photography-recipe-card-project/ http://cleanpapercut.com/works/2009/04/behind-the-scenes-photography-recipe-card-project/#comments Mon, 20 Apr 2009 14:38:40 +0000 admin http://cleanpapercut.com/works/?p=31

some behind the scenes shots :) all the preparation and props prepared was no easy task!

client : Sime Darby Plantation

brief :

1) create 21 recipe cards out from 21 bottles of various sauces. (local dishes)

2) to create 3 X mocktail / punch cards

project date start :  March 2009

project date for delivery : April 2009

total days of photoshooting : 3 working days

people involved : chef / stylist, photographer, designers, copywriters

next blog post : the recipe card designs and printing!

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